The beginning

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In its early days, Saku Monsters was built around original characters with strong personalities. Animation became the most natural way to express that personality and connect with people. We assembled a dedicated team to create short, playful animations that feel authentic. What started as daily social posts quickly became one of the most powerful engines driving our brand’s growth.

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What we create

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Our team produces daily short-form animations designed to entertain and build attachment to our characters. Each piece is animated by hand, frame by frame, giving every movement a distinctive charm. From silly jokes to small story telling, these animations make the Sakumon world feel alive and help fans connect emotionally with the characters.

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Why it matters

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This daily output has become central to how we grow Sakumon as a character brand. By pairing engaging animations with the Sakumon toys-to-life product, we’re creating a powerful ecosystem where characters aren’t just collected - they’re followed, shared, and loved across platforms.

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The Result

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To date, our animations have reached 11M+ views on TikTok, 7M on Instagram, and 7M on YouTube, becoming a key driver of Sakumon’s IP growth alongside our toys-to-life products.

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